Released on: June 5, 2008, 3:33 am

Press Release Author: The Mobile Store

Industry: Telecommunications

Press Release Summary: The MobileStore has been awarded the prestigious "Emerging
Market Retailer of the Year" at The Retail City Awards 2008 held at Dubai.

Press Release Body: Mumbai, June 5th, 2008: The MobileStore, India\'s largest
national chain of multi-brand and multi-service telecom outlets has been awarded the
prestigious "Emerging Market Retailer of the Year" at The Retail City Awards 2008
held at Dubai.

Retail City - The International Retail Property Development & Investment Event - is
an annual networking exhibition and conference focusing on all aspects of the retail
property development cycle. It is a platform to further enhance and support the
vision for retail property development and investment worldwide to an international
audience, highlighting iconic architecture, revolutionary development and
unparalleled investment opportunities. The Retail City Awards recognize the
outstanding achievement of retailers and their role in improving standards,
developing new ideas and concepts and adopting corporate social responsibility.

The Emerging Market Retailer Award is designed to honor the retailers that are
leading the way from Emerging Markets such as India, China, Russia, UAE, Brazil and
many more demonstrating success and excellence in their operations and long-term
ambitions, proving their attractiveness to global retailers.

"We are honored to receive this esteemed award at such a competitive forum, the
team has worked hard to make The MobileStore the most loved and preferred brand in
the telecom retail space. The award establishes the supremacy of The MobileStore
brand in the telecom retail space not just in India but at a global level. Our
experience so far shows that the Indian consumer is absolutely thrilled to have a
one stop shop for his mobile needs and does not need to run store to store for
various products, accessories and services." said Mr. Rajiv Agarwal, CEO and
Director, The MobileStore Limited.

About The MobileStore

www.themobilestore.in leads as India\'s first countrywide chain of telecom retail
outlets. The MobileStore caters to the Indian consumer choice of the widest and most
comprehensive range of mobile phones with special offers from all the key brands
available across the globe.


Web Site: http://www.themobilestore.in

Contact Details: Mumbai
Essar House,
11, K. K. Marg,
Mahalaxmi,
Mumbai - 400034